Terms & Conditions

To access most features, you must create an Account. You agree to provide accurate, current, and complete information during registration and to keep your Account information up to date.

You are solely responsible for:

• Maintaining the confidentiality of your login credentials;
• All activity that occurs under your Account;
• Notifying us immediately of any unauthorized access or security breach.

Altar AI is not liable for any loss or damage arising from your failure to safeguard your Account credentials.

Each User may maintain only one Account, unless expressly authorized by us in writing. Creating multiple Accounts to circumvent restrictions, fees, or terms is grounds for immediate termination.

Altar AI provides a platform that:

• Allows Couples to browse, search, and contact wedding-related Vendors;
• Provides Vendors with a CRM to manage client relationships, store messages, send quotes, and organize customer data;
• Facilitates communication between Vendors and Couples through messaging features;
• Includes AI-powered features (described in Section 12) such as suggested replies, smart matching, and content assistance;
• Offers free and paid subscription tiers with different feature sets.

Altar AI offers a free tier with core CRM functionality and optional paid Subscriptions for advanced features. Subscription pricing, features, and terms are displayed at the point of purchase and may be updated from time to time.

We reserve the right to modify, suspend, or discontinue any aspect of the Services at any time. We will provide reasonable notice of material changes affecting paid Subscribers, including any changes that materially reduce features included in their existing plan.

Altar AI is a software platform. We do not guarantee that Vendors will receive bookings, leads, or revenue through the Services, nor do we guarantee that Couples will find suitable Vendors. The Services are provided as a tool only.

The Services include AI-powered features. See Section 12 for full details on how AI features work, what data they process, and your rights regarding AI processing.

Paid Subscriptions are processed through Stripe, a third-party payment processor. By providing payment information, you authorize Altar AI and Stripe to charge the applicable fees to your selected payment method.

Subscription fees are billed in advance on a recurring basis (monthly or annually, as selected). All fees are exclusive of applicable taxes (such as HST/GST), which will be added to your invoice where required by law.

YOUR SUBSCRIPTION WILL AUTOMATICALLY RENEW AT THE END OF EACH BILLING PERIOD UNLESS YOU CANCEL BEFORE THE RENEWAL DATE. You may cancel auto-renewal at any time through your Account settings. Cancellation will take effect at the end of the current billing period.

We may change Subscription pricing from time to time. Price changes will not affect your current billing period. We will notify you at least thirty (30) days before any price change takes effect on your Subscription. If you do not accept the new price, you may cancel before the next billing period.

All Subscription fees are non-refundable except as required by law or expressly stated by us in writing. We do not provide refunds for partial billing periods, unused features, or downgrades. If you believe you have been charged in error, contact us at billing@altarai.co within thirty (30) days of the charge.

If a payment fails, we may suspend access to paid features until payment is received. Repeated payment failures may result in Subscription cancellation.

If we offer a free trial, you must cancel before the trial ends to avoid being charged. Trial terms will be disclosed at the time of signup.

You retain all ownership rights to User Content you upload to the Services. We do not claim ownership of your data.

By uploading User Content, you grant Altar AI a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, modify (for technical purposes such as formatting), display, and transmit your User Content solely as necessary to provide and operate the Services. This license terminates when you delete the User Content or close your Account, except as required for backup, legal compliance, or as expressly permitted herein.

By uploading User Content, you represent and warrant that:

• You own or have the necessary rights, licenses, and consents to upload the User Content;
• Your User Content does not violate any law, regulation, or third-party right;
• You have obtained all required consents from individuals whose personal information is contained in the User Content (including Couples' contact information uploaded by Vendors);
• Your User Content is accurate and not misleading.

We reserve the right (but have no obligation) to remove User Content that violates these Terms, infringes third-party rights, or that we determine to be harmful, offensive, or unlawful. We may also remove content in response to valid legal requests.

Vendors must provide accurate and current information about their business, services, pricing, and availability. Misleading or fraudulent listings are prohibited and grounds for immediate termination.

Vendors who upload Couples' personal information acknowledge that they are the data controller of such information and are solely responsible for:

• Obtaining all necessary consents from Couples before uploading their information;
• Providing Couples with the Vendor's own privacy notice;
• Honoring Couples' rights of access, correction, and deletion under applicable privacy law;
• Notifying Altar AI of any privacy complaints, breaches, or regulatory inquiries.

Vendors agree to enter into Altar AI's Vendor Data Processing Agreement (“DPA”), which is incorporated by reference into these Terms.

If Vendors send commercial electronic messages (CEMs) to Couples through the Services, Vendors must comply with Canada's Anti-Spam Legislation (CASL) and any applicable U.S. anti-spam laws (including CAN-SPAM and TCPA). Specifically, Vendors must:

• Obtain express or implied consent before sending CEMs;
• Clearly identify themselves as the sender;
• Provide a functional unsubscribe mechanism in every CEM;
• Honor unsubscribe requests within ten (10) business days;
• Maintain records of consent.

Vendors are solely responsible for CASL, CAN-SPAM, and TCPA compliance. Altar AI provides tools to support compliance but does not assume responsibility for Vendor messaging practices.

Vendors agree to indemnify Altar AI for any third-party claims arising from the Vendor's misuse of customer data, violation of privacy laws, violation of CASL or CAN-SPAM, or breach of these Terms.

All rights, title, and interest in and to the Services — including the platform, software, design, code, logos, trademarks, content, and documentation — are owned by Altar AI or its licensors. Nothing in these Terms transfers any such rights to you.

We grant you a limited, non-exclusive, non-transferable, revocable license to use the Services for their intended purpose, subject to these Terms.

If you provide us with feedback, suggestions, or ideas about the Services, you grant Altar AI a perpetual, irrevocable, royalty-free license to use such feedback without compensation or attribution.

If you believe content on the Services infringes your copyright, send a written notice to legal@altarai.co including: (a) identification of the copyrighted work; (b) location of the allegedly infringing content; (c) your contact information; (d) a statement of good-faith belief; (e) a statement under penalty of perjury that you are authorized to act; and (f) your physical or electronic signature.

The Services include artificial intelligence (“AI”) features powered by third-party AI providers, currently Anthropic (Claude). These AI features may include, without limitation:

• Suggested responses and reply drafting assistance for Vendors;
• Vendor-Couple matching based on stated preferences;
• Smart search and discovery features;
• Message summarization, translation, or formatting assistance;
• Other AI-powered features added from time to time.

When you use AI features, your relevant content (including messages, profile information, and inputs) is transmitted to our AI provider in real time, processed to generate a response, and returned to the Services. This processing happens for each individual interaction.

IMPORTANT: Our AI provider does NOT use your data to train, fine-tune, or improve any AI models. Each AI interaction is processed in isolation. The AI does not learn from you, retain memory of you across sessions, or accumulate data about you over time.

Altar AI does not:

• Sell your data to anyone, including AI companies;
• Use your data to train any AI model (our own or third-party);
• Permit our AI provider to use your data for training;
• Allow AI to share information between different Users' accounts.

AI features are provided as a tool to assist you. You acknowledge that:

• AI-generated content may contain errors, inaccuracies, or biases;
• You are responsible for reviewing AI suggestions before relying on them;
• AI suggestions are not professional advice (legal, financial, medical, or otherwise);
• Final decisions about messages sent, vendors selected, or actions taken always rest with you.

AI features are an integral part of the Services. By using Altar AI, you consent to AI processing of your content as described in this section. If you do not consent to such processing, you should not use the Services.

Vendors using AI features to process Couple information warrant that they have obtained all necessary consents from those individuals. Vendors remain solely responsible for compliance with applicable privacy laws regarding their customers' data.

You may close your Account at any time through your Account settings or by contacting us at support@altarai.co. Closing your Account does not entitle you to a refund of paid Subscription fees.

We may suspend or terminate your Account, with or without notice, if:

• You violate these Terms;
• Your Account is used for illegal or harmful activity;
• We are required to do so by law;
• We discontinue the Services.

Upon termination: (a) your right to access the Services ends; (b) we may delete your User Content after a reasonable period; (c) provisions that by their nature should survive will survive (including IP, indemnification, limitation of liability, dispute resolution, and governing law).

Before initiating any formal dispute, you agree to contact us at legal@altarai.co with a written description of the dispute. We will attempt to resolve the dispute informally within thirty (30) days.

If the dispute is not resolved informally, any dispute arising out of or relating to these Terms or the Services will be resolved by final and binding arbitration administered by the ADR Institute of Canada (ADRIC) in accordance with its Arbitration Rules. Arbitration will be conducted in Toronto, Ontario, before a single arbitrator, in English.

YOU AGREE THAT DISPUTES WILL BE RESOLVED ON AN INDIVIDUAL BASIS ONLY. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION, CLASS ARBITRATION, OR REPRESENTATIVE ACTION AGAINST ALTAR AI. The arbitrator may not consolidate claims or preside over any form of representative or class proceeding.

Notwithstanding the above, either party may seek injunctive or equitable relief from a court of competent jurisdiction in Toronto, Ontario, to protect intellectual property rights or prevent imminent harm.

You may opt out of the arbitration and class action waiver provisions by sending written notice to legal@altarai.co within thirty (30) days of first accepting these Terms. The notice must include your name, Account email, and a clear statement that you wish to opt out.

These Terms, together with our Privacy Policy and (for Vendors) the DPA, constitute the entire agreement between you and Altar AI regarding the Services.

If any provision is held invalid or unenforceable, the remaining provisions will continue in full force, and the invalid provision will be modified to the minimum extent necessary to be enforceable.

Our failure to enforce any provision is not a waiver of future enforcement rights.

You may not assign these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

We are not liable for failures or delays caused by events beyond our reasonable control, including natural disasters, war, terrorism, civil unrest, government action, labor disputes, internet or utility outages, or pandemics.

Notices to you may be sent to the email associated with your Account. Notices to Altar AI must be sent to legal@altarai.co.

By using the Services, you consent to receive communications from us electronically. Electronic communications satisfy any legal requirement that communications be in writing.

Section headings are for convenience only and do not affect interpretation.

Questions about these Terms? Contact us at legal@altarai.co.